I have to admit, it was a bit of a start when I saw the TV ads for this:
http://www.telegraph.co.uk/news/uknews/royal-wedding/8212551/Royal-wedding-official-merchandise-goes-on-sale-for-first-time.html
http://www.telegraph.co.uk/news/uknews/royal-wedding/8212551/Royal-wedding-official-merchandise-goes-on-sale-for-first-time.html